THE EFFECT OF ONLINE SERVICE QUALITY ON BERRYBENKA E-COMMERCE CUSTOMER SATISFACTION
نویسندگان
چکیده
This study aims to see the effect of online service quality which consists dimensions (ease use, web design, responsiveness, customization and assurance) on customer satisfaction in Berrybenka e-commerce. used primary data obtained by distributing questionnaires 110 respondents who were selected using a purposive sampling method. The analysis method is multiple linear regression with help SPSS version 20. shows that ease use has significant e-commerce satisfaction, design responsiveness satisfaction. ecommerce customer, assurance Simultaneously, have Berrybenka's
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ژورنال
عنوان ژورنال: International Journal of Social Science Educational Economics Agriculture Research and Technology (IJSET)
سال: 2022
ISSN: ['2827-766X']
DOI: https://doi.org/10.54443/ijset.v1i12.88